Woolworths in AI search.
JSE-listed upmarket retailer offering premium clothing, food, and homeware, known for quality private-label products and a strong sustainability agenda.
Brands AI groups Woolworths with.
Each peer is a retail brand that surfaces in roughly the same AI search queries as Woolworths. Edge density reflects how often AI engines mention them in the same response.
The observation.
Across 179 AI search citations measured this quarter, complaint sites surfaced 0.0% of the time when LLMs were asked about Woolworths; the brand's own domain surfaced 0.0%. Net narrative control sits at 0.0, vs an industry baseline of 0.5.
Where AI is looking.
The cited domains, grouped by category. Where a single source over-indexes, it disproportionately shapes how AI engines describe Woolworths to users.
- trustpilot.com10
- complaintsboard.com4
- businesstech.co.za64
- dailyinvestor.com40
- sagaciresearch.com22
How the engines differ.
Each LLM retrieves and ranks sources differently. A remediation that lifts visibility in one model may produce no measurable change in another.
Competitive context.
Woolworths measured against the other retail brands in our quarterly index. Click through for each brand's full report.
Spar
Woolworths
Pick n Pay
Checkers
What we’d do.
Three remediation actions ranked by projected lift to net narrative control. Projections from our remediation model, not commitments — actual lift depends on execution quality.
HelloPeter sub-1h response SLA on top 12 open Woolworths complaints.
BusinessTech contributor pitch on private-label growth and supply-chain digitisation in SA retail.
Wikipedia 2026 leadership refresh + Wikidata Q-ID enrichment.
Common questions,
answered straight.
How is "net narrative control" calculated?+
Net narrative control = own-domain citation share minus complaint-site citation share, expressed as percentage points. Range is −100 to +100. It describes the citation pattern observed for a brand across measured AI search queries; it is not a judgement of the brand itself.
Where does the data for Woolworths come from?+
Each quarter we run 179+ AI search queries about Woolworths across ChatGPT, Claude, and Gemini. The citations the engines return are extracted, deduplicated, and categorised against a published source taxonomy. The full methodology is at /methodology.
How do I dispute or correct a number on this page?+
Use the "Request a correction" form in section §6 (or email legal@citedbrands.co.za for larger disputes). We review every correction within 5 business days and publish updates alongside the original record.
Is Cited Brands affiliated with Woolworths?+
No. Cited Brands (Pty) Ltd is an independent research and SaaS company. We have no commercial relationship with Woolworths unless explicitly stated. Trademark and brand names are used here for purposes of comment, criticism, research, and reporting in line with section 12 of the SA Copyright Act 98 of 1978 and nominative trademark fair use.
Request a correction.
We review every correction within 5 business days. Larger disputes: legal@citedbrands.co.za.
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