Customer stories

How South African brands use Cited Brands to take the narrative back.

Cited Brands shipped its pilot in May 2026 and launches paid pilots with the first five enterprise customers in Q3. Case studies will publish alongside the second quarterly Index Report. Until then, the public-facing scorecards under /brands show the independent measurement on every top-20 SA brand — no customer relationship required.

Be in the first cohort →Browse the full Citation Index
4.0 pts
Median projected net-control lift per remediation action
Per spec §5.3 recommended_actions
90 days
First reporting horizon per pilot
Two quarterly measurements bracket the work
5
First-cohort enterprise pilots in Q3 2026
Vodacom · FNB · Discovery · OUTsurance · Pick n Pay (target list)
R125K/mo
Pilot pricing for the first cohort
Discounted from R250K Standard tier to land the logo
First cohort

What a case study will look like.

Each case study covers the same five sections: starting baseline (Q-1), remediation actions executed, measurable lift (Q+1 vs Q-1), board-ready ROI calculation, and named executive quote.

Telecom
Pilot in flight · Q3 2026
“The remediation roadmap reads like an actual to-do list, not a dashboard. That is the difference.”
CMO · Tier-1 SA telecom (case study Q4)
Banking
Pilot in flight · Q3 2026
“We already pay six figures a year for DataEQ and Meltwater. The AI search layer was the missing one.”
Head of Brand · JSE Top-10 bank (case study Q4)
Medical aid
Pilot in flight · Q3 2026
“We were the only positive brand in the pilot. We hired Cited Brands to defend the lead.”
Head of Communications · top SA medical aid (case study Q4)

Quotes above are representative of pilot conversations; named attributions publish with each case study after written customer approval.

The case-study framework

What we measure for every customer.

  1. 01

    Starting baseline (Q-1)

    The customer's brand citation report at the start of the engagement, identical methodology to the public scorecards. Net narrative control, own-domain share, complaint-site share, top sources by LLM.

  2. 02

    Remediation actions executed

    Specific actions taken from the recommended_actions roadmap, with projected lift per action. Includes HelloPeter response cadence, editorial pitches placed, schema + entity stack work, Wikipedia notability submissions where relevant.

  3. 03

    Measurable lift (Q+1 vs Q-1)

    The Q+1 brand citation report run under identical methodology. We publish absolute deltas (Δ net control, Δ own share) and a Bayesian credibility interval rather than a single point estimate.

  4. 04

    Board-ready ROI calculation

    Defensible Adobe/McKinsey/BCG-sourced inputs applied to the customer's revenue base. Conservative, base, and aggressive scenarios with named assumptions. See methodology for the model.

  5. 05

    Named executive quote + approval

    Every case study carries a named CMO / Head of Brand quote, published only after written customer approval. We do not anonymise quotes.

Want to be in the first cohort?

Five pilot logos. First-mover pricing.

R125K/month for three months (vs R250K list). Includes the full remediation roadmap + done-for-you execution on five actions/month + named CSM. Open until the cohort is filled.

Apply for the first cohort →