Naked Insurance in AI search.
South Africa's first fully app-based short-term insurer, offering car and home insurance with AI-driven pricing and instant digital claims.
Brands AI groups Naked Insurance with.
Each peer is a short term-insurance brand that surfaces in roughly the same AI search queries as Naked Insurance. Edge density reflects how often AI engines mention them in the same response.
The observation.
Across 167 AI search citations measured this quarter, complaint sites surfaced 28.7% of the time when LLMs were asked about Naked Insurance; the brand's own domain surfaced 0.0%. Net narrative control sits at −28.7, vs an industry baseline of -21.8.
Where AI is looking.
The cited domains, grouped by category. Where a single source over-indexes, it disproportionately shapes how AI engines describe Naked Insurance to users.
- hellopeter.com48
- rateweb.co.za15
How the engines differ.
Each LLM retrieves and ranks sources differently. A remediation that lifts visibility in one model may produce no measurable change in another.
Competitive context.
Naked Insurance measured against the other short term-insurance brands in our quarterly index. Click through for each brand's full report.
OUTsurance
Hollard
Naked Insurance
MiWay
What we’d do.
Three remediation actions ranked by projected lift to net narrative control. Projections from our remediation model, not commitments — actual lift depends on execution quality.
HelloPeter sub-1h response SLA on top 12 open Naked Insurance complaints.
BusinessTech contributor pitch on telematics adoption and climate-loss exposure in SA digital insurance.
Wikipedia 2026 leadership refresh + Wikidata Q-ID enrichment.
Common questions,
answered straight.
How is "net narrative control" calculated?+
Net narrative control = own-domain citation share minus complaint-site citation share, expressed as percentage points. Range is −100 to +100. It describes the citation pattern observed for a brand across measured AI search queries; it is not a judgement of the brand itself.
Where does the data for Naked Insurance come from?+
Each quarter we run 167+ AI search queries about Naked Insurance across ChatGPT, Claude, and Gemini. The citations the engines return are extracted, deduplicated, and categorised against a published source taxonomy. The full methodology is at /methodology.
How do I dispute or correct a number on this page?+
Use the "Request a correction" form in section §6 (or email legal@citedbrands.co.za for larger disputes). We review every correction within 5 business days and publish updates alongside the original record.
Is Cited Brands affiliated with Naked Insurance?+
No. Cited Brands (Pty) Ltd is an independent research and SaaS company. We have no commercial relationship with Naked Insurance unless explicitly stated. Trademark and brand names are used here for purposes of comment, criticism, research, and reporting in line with section 12 of the SA Copyright Act 98 of 1978 and nominative trademark fair use.
Other short term-insurance brands.
Request a correction.
We review every correction within 5 business days. Larger disputes: legal@citedbrands.co.za.
See your own brand's scorecard, then
ship the playbook to change it.
The Cited Brands platform runs this measurement for your brand every week, then executes the recommended remediation actions for you.